Lux Spa and Laser
Beauty and Skincare Services in Malden
LUX SPA AND LASER IS A WEBSITE BLENDING LOCATION-BASED SEO WITH PREMIUM LAYOUT FEATURES AND CONTENT TO ATTRACT A HIGHER-END CLIENTELE. THE GOAL IS TO ESTABLISH THE BRAND AS A LEADER IN THE PHYSICAL AREA.
Brief
The initial challenge with building a personalized website for Lux Spa and Laser was to ensure the upscale and soothing nature of the physical spa was fully reflected in the online presence. That required extremely easy-to-navigate layouts that seamlessly promoted all services and encouraged visitors to book a consultation.
This client has a significant presence on other business listings and booking APIs. Integrating and migrating all information so they match up well and provide a smooth experience for visitors was a crucial step to website development. At the same time, geolocation and local SEO strategies were implemented to reach the desired target audience.
Process
We focused on highlighting the serene and luxurious atmosphere of Lux Spa and Laser. All visuals are presented in a clean aesthetics with a matching calm color palette. We provided clear CTAs encouraging visitors to click on buttons that redirect to the company’s booking system. Every page was optimized for local SEO and an intuitive user experience.
Results
The client was delighted with how well the new website works with current booking systems and local third-party business listings like Yelp, social media, and Google My Business. This has allowed them to expand their online presence further in the Malden, MA area and streamline information clients wish to access to convince them to engage in spa services.
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