Moreno Landscaping
Commercial and Residential Landscaping Website.
A professional website designed to help the client stand out among the thick competition by emphasizing a clear and focused sales point. This reinforced their commitment to quality services for residential and commercial clients in a specific targeted geographic area.
Brief
The challenge for Moreno was that many landscaping companies were in the targeted area. To make the company stand out, we needed to build a website that reflected the same goals of their landscaping design team – clean, inviting, and precise. This meant extending the branding into a digital space where even the leads that chose a competitor would remember how rewarding their experience with Moreno’s was, so they would think of them if future possibilities popped up.
A comprehensive landscaping design website listing all the services in detail while leveraging local SEO and custom branding to gain market share in a given geographic area.
Process
The UI/UX for this site is incredibly simple. You can see there are only a few colors and fonts used to complement an overall branding “feel,” which was our precise goal. Premium quality landscaping is often subtle and straightforward to emphasize the natural beauty of an area. We brought that same idea into the website design and focused instead on clean navigation, repeated CTAs, and local SEO that would increase the client’s visibility.
Results
We have already heard from our client that their calls have drastically increased. The portfolio page alone has been enough to encourage more lead generation because it lays out the benefits of using this company for commercial and residential clients without needing a ton of content. Marketing is therefore simplified where actions matter more than words, and word of mouth can organically expand the more the company interacts with clients. Overall this was a gratifying project that allowed us to focus on the client's online branding the most.
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